Transformers: Rise of the Beasts

At ralph, I had the opportunity to work on the social media campaign for Transformers: Rise of the Beasts. It was a unique merging of a decades-old fandom and today's viral trends, memes, and TikTok audio. Leading up to the premiere, we utilized trailer spots to roll out a set of eye-catching fancams that provoked high fan engagement.

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After the film's release, ralph submitted an entry to the 2023 Clio Awards, where Transformers was ultimately shortlisted under the "Film: Fan Engagement" medium.