Percy Jackson & the Olympians
At ralph, I was responsible for spear-heading the social media campaign for the first season of Disney's Percy Jackson & the Olympians. I dove head-first into establishing its visual identity and tone with a set of promotional marketing footage to get the fans hyped. From there, I supervised my pod of editors and motion designers to carry out the in-season campaign, ensuring that the execution of every asset was consistent and did the adaptation and its loyal fan-base justice.
Demigod Survival Guide
Supercut - Percy Jackson
Supercut - Sally Jackson
Fans' Burning Questions
BookTok
Guest Stars #01
Greek Mythology 101 - Creatures
Greek Mythology 101 - Gods & Goddesses
Shorty Awards Finalist
At the end of the season, I crafted a sizzle reel for the Shorty Awards '24. Securing the campaign a finalist spot in two categories: Television and Multi-Platform Presence.
It showcases the success of the campaign and highlights the impact it had on the audience. It's a testament to the creativity and dedication poured into every asset by the team at ralph.
